One of Virginia’s most exciting underground voices unveils a short cinematic cut from his latest album, Munna World 2.
This year marked the return of Something In The Water, the annual 3-day festival located along the coastline of Virginia Beach created by the legendary Pharrell Williams. The performance line-up included the likes of Kehlani, Kid Cudi, Lil Wayne, Chris Brown, Coi Leray, Lola Brooke, Lil Yatchy, Babyface Ray, Wale, Kenny Beats, KAYTRANADA, De La Soul and more. This year’s festival included some features that the first one didn’t, like a community stage where popular local acts could be showcased. It was on this platform that some of the brightest rising stars of the 757 showcased their talents. Artists like The Bakery Boys (seen with DRAM), Young Crazy, and Kiree 3600 were among the many who graced the audience on the sun-kissed Saturday afternoon.
I first introduced the Downtown Suffolk, Virginia native Kiree 3600 on Grooverelly back in 2021, and have covered his releases on three additional occasions since then. Today, I present to you a new music video for “Persona”, the fourth track from his latest album Munna World 2. Munna World 2 is 11-tracks long and comes a year after Kiree 3600, aka Three-Six, dropped the project’s predecessor, the Munna World EP. The first one only contained 4 tracks, and the sound of each one inspired the overall palette of MW2’s sonic offerings. Munna World’s “Stop Sign” and “Take Notes” are siblings to MW2’s “Miss Elsie 2”, “Twin Flame”, “Red Dawgs”, and “Who Tf”, as “Inside” and “Dead Right” are close kin to “Don’t Know Why” and “Too Much Motion”.
What continues to draw listeners to Kiree 3600’s music is his appeal to different audiences while continuing to feed the core he’s flourished (and continues to build). Also within each release, you can expect him to bring an undeniable level of energy through his authentic style, flows, cadences, and diction. At its core, it’s street music, or MUNNA music. But beyond that, one can tell that there are additional elements within that warrants nationwide-even worldwide-recognition.
Not only does Kiree 3600 stand out audibly, but visually as well. Each presentation of the artist, whether it be for any purpose, is seemingly polished and clean-cut. This is something that can be credited to Kiree’s trust in his creative team, Create With The Perfect Play. It’s rare these days to find an artist on the rise that is willing to place their trust in someone else early on to help them make decisions about their career. Ultimately this is something that has positively affected Three-Six’s come-up, helping him to stand out in the best of ways.
“Persona” is produced by notable audio-cultivator Young Cutta. The instrumentation is fast-paced and laced with parts where the bass drops out, then comes back in, making for an exciting complete cut. Also, making it easy for Kiree 3600 to waste no time, getting right to talking his ‘ish. The music video is the emcee’s second-most creative visual to date (in my opinion – the first being the music video for BlockStarr’s “Mind Games“). With this one, it’s evident that Three-Six and his team and committed to pushing the envelope when it comes to their creative output.
Kiree 3600’s entire discography (not-yet-too-extensive) is something to pay attention to, and it’s clear that he’s committed to moving forward, with calculated efforts while maintaining the rawness that he started out with.
Watch the music video for “Persona” below, and stream the heat-filled Munna World 2 album ASAP!