A Bathing Ape founder NIGO has teamed up Kid Cudi for a triumphant new single titled “Want It Bad”. Along with their new single, the two creatives have put their minds together for a new clothing line. Two days ago, Mr. Rager posted a picture of a black Human Made-crafted tee with a UFO with lightning bolts underneath. The words “MEMBERS OF THE RAGE” were shown, the official name of his new streetwear brand.
“Want It Bad” is the second single to be unveiled off of the Japanese DJ’s forthcoming sophomore album, I KNOW NIGO, and follows the A$AP Rocky-accompanied “Arya” released at the end of last month. Watch the Harrison Boyce- directed visual for “Want It Bad” here.
For an I KNOW NIGO album timeline, checkout this article by Jake Silbert via HIGHSNOBIETY.