One of the most authentic and hard-working underground artists, BIGBABYGUCCI (@bigbabygucci) continues to show his musical progression and gifted fans with a creative music video to go with his brand new single, “For Sale”. Throughout the underground scene, there are numerous artists that choose to collaborate with the same video director/production team. Personally, I think that this decision makes for a higher quality of visual productions on behalf of the chemistry that can be built through the execution of many ideas over time. This is the case in regards to Gucci and Reel Bump (@reelbump). With each video, comes something that wasn’t seen before, whether it be an editing technique, or the overall direction. Gucci took a seat in the director’s chair for the visual, and within he can be seen taking on a few different lifestyles including his current one as a recording artist.
The track is a beautiful ballad produced by Mikemadeahitter (@mikemadeahitter), whose chords, clangoring drums and low-riding baselines help to provide a backbone to Gucci’s melodies. BIGBABYGUCCI is one of the most authentic and hard working up-and-coming acts. He has his own distinct sound, one that is very lush, and his content always comes from his heart which anyone has to respect. This new song and video seems to be a teaser of what’s to come later this year, so I’m keeping my eyes on Gucci and looking forward to whatever he has next for us. You can check out the video for “For Sale” below.