Fresh off the release of his recent 8-track project “Isolated”, BIGBABYGUCCI (@BIGBABYGUCCI) is back with another enticing video; this time for the funk-filled standout track “Pink Matter”. The video, shot by Reel Bump (@ReelBump) contains simply-framed scenes of BIGBABYGUCCI in different spaces of a lushly-colored house. In the video, the artist can be seen singing his lyrics in an antique phone, in a hallway with pink lava flowing out of paintings on the wall, and in front of an easel where he uses different shades of pink to express his feelings though abstractive brush strokes. Pausing the video at different points, you’ll see the abundant level of detail, as there are more than enough items characterized by the color pink. From the outside looking in, BIGBABYGUCCI may be labeled as a rapper, but his sound has always transcended the concreteness of the box that many rappers tend to operate within. Back in 2018 during an interview with Justin Young, a writer for Culness Co., BIGBABYGUCCI spoke on his musical style: “I just make whatever music the beat gives me. I like all types of music so I make all types of music. I don’t let the term “rapper” hold me to any barriers.”
I expect BIGBABYGUCCI’s sound to grow and evolve until it becomes undeniable to wider audiences. Until then, he has my support as will continue to keep an eye out for whatever he delivers next.
Take a few minutes to check out this dope and intimate video!