Koi Brings the Energy With Shell

Koi released his single, Shell, on August 19, with the accompanying video premiering the same day. Directed by JakeTheShooter, the video showcases a wide variety of shooting and editing styles. At certain points, the camera lingers on Koi so we can get an intimate look at the expressions on his face throughout the video. At other points, the camera moves at a fast pace to match the energy of Koi’s vocal delivery. Musically, Koi has excellent production on this track, with a melody that is both distinct yet flowy, and vocals that glide right on top of the melody. In a little over a week, the song has amassed 36,000 plays on Spotify and SoundCloud combined, with the video matching that number exactly.