The viral sensation offers a nostalgic look for her most recent hit.
- For music lovers, TikTok has served as an enormous tool, helping the most promising under-the-radar acts gain attention without the pressure of having to use advanced equipment or traditional marketing strategies. Take Richmond-native Babyxsosa’s hit “Everywhere I Go” for example. That song was released in 2019 and has since been used in videos by Lizzo and artists alike. The single even has it’s own slowed remix made exclusively for TikTok. It’s stories like these that I feel that we’ll be able to tell about the new-coming alt-girl PinkPantheress’ music in a couple of years.
- The 20-year-old Brit’s newest track “Just For Me” is an expression of unhealthy obsessiveness over another. She sets the tone in the opening lines: “I found the street of the house in which you stay, and my diary’s full of your name on every page.” She then makes her feelings plain, singing, “I’m obsessed with you in a way I can’t believe,” then asks “When you wipe your tears, do you wipe them just for me?”
- The music video, directed by LAUZZA and the PinkPantheress herself, gives a nostalgic early-2000’s vibe, featuring a DJ rocking BAPE, her lyrics fading in and out across the screen, and audience members singled out in separate frames to focus on specific aspects of excessiveness. The song is produced by Mura Masa.